Racial equity is the primary challenge of this time.

A call to visionaries, change agents and community leaders from every sector and from across the globe.

This is a moment of urgency. The COVID-19 pandemic has laid bare inequities in health, wealth and opportunity. The uprising for racial justice in the United States has produced a global outcry. But the systems that perpetuate inequity and injustice have been generations in the making. Racial Equity 2030 is a call to reimagine and build a future where equity is realized.

In honor of the W.K Kellogg Foundation’s 90th anniversary, Racial Equity 2030 will award $90 million to organizations that invite, build and scale ideas for transformative change in the social, economic and political systems and institutions that uphold inequities. For decades, the foundation has been committed to advancing racial equity and racial healing, community engagement and leadership - it’s DNA -  in their work on behalf of children, families and communities.

Racial equity funding has been part of the foundation’s grantmaking for nearly eight decades. In 2007, the foundation’s Board of Trustees committed to being an anti-racist organization that promotes racial equity and racial healing.

The time for bold and transformative ideas is now. If you have the resolve and creativity this moment demands, here’s how to get started.

La June Montgomery Tabron
President & CEO, W.K. Kellogg Foundation

“Racial Equity 2030 is an invitation to build on this moment and advance equity. At the Kellogg Foundation, we know that change happens through people and their collective action. That’s why we’re awarding $90 million to fuel creative and actionable solutions to achieve racial equity in the next decade.”

A Call to Visionaries and Agents of Change

Racial Equity 2030 is open to organizations of all types, from anywhere in the world, led by teams that center on lived experience and driven by communities closest to the issue as part of leadership in the project. While the term “racial equity” has specific connotations within the United States, in a global context,  this challenge seeks to advance equity within hierarchies, structures, policies, systems and practices of dehumanization that perpetuate disparities for racial and ethnic groups today.

Racial Equity 2030 is looking for ideas that:

This is an opportunity to take risks, build, innovate and explore possibilities over the next decade. Early-to-mid-stage ideas are welcome.

If you are rooted in community and want to create a future where racial equity is realized, we want to hear from you. Join us in reimagining our future.

About the W.K. Kellogg Foundation

The W.K. Kellogg Foundation (WKKF), founded in 1930 as an independent, private foundation by breakfast cereal innovator and entrepreneur Will Keith Kellogg, is among the largest philanthropic foundations in the United States. Guided by the belief that all children should have an equal opportunity to thrive, WKKF works with communities to create conditions for vulnerable children so they can realize their full potential in school, work and life.

The Kellogg Foundation is based in Battle Creek, Michigan, and works throughout the United States and internationally, as well as with sovereign tribes. Special attention is paid to priority places where there are high concentrations of poverty and where children face significant barriers to success. WKKF priority places in the U.S. are in Michigan, Mississippi, New Mexico and New Orleans; and internationally, are in Mexico and Haiti. To learn more, visit www.wkkf.org or follow WKKF on Twitter at @wk_kellogg_fdn.

Partnership with Lever for Change

Lever for Change, a nonprofit affiliate of the John D. and Catherine T. MacArthur Foundation, leverages networks to find and fund solutions to the world’s greatest challenges, ranging from racial and gender equity to economic development and climate change. Building on the success of the MacArthur Foundation’s $100 million competition, 100&Change, Lever for Change customizes and manages open and transparent competitions for donors. In addition, we match donors with nonprofits and social enterprises in our Bold Solutions Network whose solutions to significant social challenges were highly ranked after rigorous evaluation in one of our competitions. Currently, Lever for Change is managing nine competitions, ranging in size from $10-to-$100 million, awarding $295 million to grant recipients and strengthening dozens of top organizations. For more information, visit www.leverforchange.org.